Last month we caught up with Christina El-Hawi, the designer behind Brighton’s Boutique lingerie about ETHICS, FASHION and LIFE of a MODERN WOMAN. For a insight into what makes Dentelle etc’s beautiful style & great made in Britain quality so unique and inspiring, read on.
How would you describe Dentelle etc’s style?
It’s varied, wearable, beautiful and trendy.
Who is the women that wears Dentelle etc..?
Women I see around me everyday, fulfil so many roles and juggle alot in each day. Full time mums, professionals, students etc. They are friendly, fun, trendy and constantly on the go, but want to look effortlessly good too.
The brand therefore does not conform our customer to one bracket, and expect her to be sultry all season, or practically dressed everyday. Our debut collection caters for three main moods, Romance (Rose), Boudoir (Onyx), Opal (Beautifully Practical with vintage influence) and even more to come with SS14.
Where do you find inspiration for Dentelle etc.. collections?
My main inspiration is outerwear! Long lace gowns, designers like Zuhair Murad, definately make me reach out for my sketch pad. Why, I have no idea!
I monitor fashion trends closely and try to find fabrics & designs that would compliment those trends in lingerie. There is no reason why lingerie shouldn’t be fashion forward.
Are the fabrics important to your lingerie collection & how do you select them?
Quality & feel first! It doesn’t get much closer to your skin than lingerie! I try to find prints which stand out and lace patterns to contrast, like our unique Rose print and Onyx lace.
Why is being Made in Britain important to you?
It means great quality and more control over lead times. The fact that I am able to drive to the factory (although I did not need to do that so far) is quite comforting at this stage of the business cycle. Also, there’s the reassurance that no human rights are being violated, whilst at the same time supporting the UK economy, which is a bonus.
I hope that gives you an insight into Dentelle etc. I would be really happy if you were to stock some Dentelle etc… lingerie at some point in the future. Red Box is one of the stockists that I would love to be affiliated with!
It has a been a pleasure pouring over beautiful lingerie and meeting someone who really understands how the modern woman lives, Dentelle etc is one of our favourite british lingerie designers #madeinBritain, this week I am lusting after the Onyx sheer bar, last week the longline Opal plunge bra, something for every mood. x
Sue x
Founder RBL
